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Friday, 20 May 2011

McLaren MP4-12C

It is a long-held dream of mine to launch a range of high performance sports cars
that set new standards in the industry,”

Ron Dennis
Executive chairman of McLaren Automotive, 15% owner of the McLaren Group.
McLaren Automotive Groups glances to the future with a new range of revolutionary and innovative sports cars. McLaren MP4-12C is a sport car from a range of high performance cars from McLaren Automotive. This 12C model and future models from this range of performance are considered to be the world’s best sports cars.
The McLaren MP4-12C features an innovative carbon fiber framework structure – the Carbon MonoCell. This means that McLaren can launch into the market with a greater performance than the competitors. The 12C MonoCell weighs less than 80 kg. Carbon fibre contributes to the car’s low overall weight and it forms the structural basis for the whole car. The advantages of this technology are light weight, high torsional rigidity and a very strong safety cell.
The McLaren 12C brings new standards in handling, ride and outright performance, also in safety, economy and practicality in competitive auto sector.
The McLaren MP4-12C is a high performance two-seat mid-engine model in the center of the sports car market segment. This car price can be compared to the prices of such cars as the Ferrari 458, Lamborghini Gallardo, Porsche 911 Turbo, Bentley Continental GT and Aston Martin DB9.
The 12C is pure McLaren, and will be produced by McLaren in the UK. It goes on sale in early 2011. The super sport car will be available in a broad range of exterior and interior colors and configurations. Indeed, the 12C offers performance and technology that places the car in the top of world’s most expensive and sophisticated super cars.
The auto market opportunity for McLaren is targeted. McLaren divides the market into segments that include both more comfort–orientated GT cars (gran turismo: a high-performance luxury sports car with a hard fixed roof, designed for covering long distances) and the uncompromising super cars for road use.
McLaren MP4-12C – what does the  name suggest?
‧    MP4 – McLaren Project 4 (Ron Dennis’ Project 4 organization with McLaren)
‧    12 – McLaren’s internal Vehicle Performance Index through which it rates key performance criteria. It combines power, weight, emissions, and aerodynamic efficiency.
‧    C – Carbon, accenting the unique application of carbon fibre technology to the future range of McLaren sports cars: Carbon MonoCell
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